Twelve Year Partnership
Continuing a twelve year partnership, Sherrington's consultants are proud to continue our longstanding relationship with luxury British jewellery manufacturer Brown & Newirth, this time supporting with the recruitment of a Head of Marketing to the business.
Brown & Newirth
Brown & Newirth is the definitive bridal jewellery brand in the UK- defined by its use of high-quality materials, inspired design, responsible production and the finest craftsmanship all backed up by impeccable service.
Founded in 1967, Brown & Newirth have created a strong and well-respected brand in the bridal jewellery sector. Retailed nationally through their loyal and established network of high-end independent jewellers, the business earned a reputation for innovation and superior quality.
In recent years the business has embraced a strategy of consumer engagement, managing the shopping journey from start to finish. In 2020 they launched an industry first ‘concierge service’ for the first-time enabled consumer to try rings from the comfort of their own home. The innovation drove sales at a time when visiting the usual outlets wasn’t possible, positioning Brown & Newirth as a luxury brand who do things differently to enhance the consumer experience.
Other innovations have had similarly positive impact. The recent entry into the use of laboratory-grown diamonds with their ‘Created Collection’ demonstrate that the company not only benefits from its rich heritage and reputation but is also not afraid of progression and innovation.
As the business evolves, such innovation will be the bedrock of future growth and embracing new methods of sustainable manufacturing and new technology will speak to the growing demand for sustainable jewellery.
Brown & Newirth® place incredible value on their customers, people, stakeholders, and suppliers. They are proud certified members of the Responsible Jewellery Council recognising their commitment to responsible procurement, environmental standards, and fair working conditions for all.
As principal patrons of the Goldsmiths Craft & Design Council and, as active supporters of their jewellery makers apprenticeship scheme, Brown & Newirth® are committed to nurturing and developing future generations of jewellers and artisans.
Head of Marketing
As the senior creative leader for marketing, the successful candidate will be responsible for creating campaigns and executing their delivery across digital and print mediums. They will be responsible for both creating content / assets and working with outsource partners (and building an internal team as the business grows) to build campaigns that achieve brand recognition and equity, product sales, and promotion of core services.
As a lead creative role, the successful candidate will be responsible for our visual communications output across mainly digital platforms and specifically, selected social media channels. They will work closely with our production and sales teams, designers, and retailers to gather information on trends, behaviors and buying habits to reach our client base of consumers looking to purchase jewellery for a special occasion.
Whilst focus will be to communicate with the end consumer, attention will also need to be paid to our trade customer base who retail our products and, whom we sell our range of products and services to. The candidate will be responsible for creating synergy across all contact points including but not exclusively marketing, display, point of sale and direct comms (presentations, HTMLs etc).
Key responsibilities:
- To protect & enhance the brand identity
- To grow brand reach and recognition
- To promote products and services
- To create regular campaigns with structure and target audience
- The creation of assets including photography and graphic design
- The digital editing of images and creation of social media visuals
- The creation of adverts for use across digital and print platforms (from time-to-time bespoke retailer requirements)
- Management of the retailer online content library
Other responsibilities:
- The creation of presentation templates for internal use
- To update the visuals around the building in-line with the latest campaigns
- To create video shorts of products and BTS content
Knowledge & Experience:
- Experience working in a marketing management role, preferably with both strategic development and delivery remit
- Experience of developing and delivering intelligent marketing strategies to support the growth of a premium brand (open on sector)
- Exposure to developing brand equity, preferably in both a B2B and B2C context
- Experience of delivering measurable ROI and achieving substantial results from coordinated marketing campaigns, using multi-channel delivery methods
- An understanding of the dynamics and relationships between branded luxury goods manufacturers, independent and multiple retailers, and the consumer market, gained from exposure to any one of the above
Skills:
- Creative flair
- Skilled with digital editing suites (Photoshop or similar)
- MS literate including PowerPoint
- Experience across social media networks
- Excellent organisational skills and ability to manage own workload
- Ability to work alone yet agility to bring people together for common goal
- Inclusive and open minded
- Not accepting of poor performance in self or others
Character:
- First and foremost, Brown & Newirth value strong levels of respect and integrity and candidates should be able to demonstrate this through all interactions at every level
- Our team share a collective drive to achieve results in whatever context that applies to individual job roles and candidates should embody the same levels of drive and determination to succeed
- The Head of Marketing role requires someone who is a creative, innovative leader, able to imagine unique solutions to complex challenges and overcome obstacles by using creative flair and imagination
- Candidates should be bold, confident, decisive, and able to make well considered decisions for the good of the business, our customers, all other stakeholders and the environment
Values:
- Communication
- Clarity
- Supportive
- Teamwork
- Engaging
Applications Closing Deadline: September 2022
- Longlisted candidates will be invited to an initial telephone interview carried out by Sherrington Associates.
- Shortlisted candidates will be invited to a face-to-face competency interview carried out by Sherrington Associates.
- Shortlisted candidates will be asked to carry out a BVC Personal Values Assessment®, the results of which will be shared with both Sherrington Associates and Brown & Newirth.
- First stage company interviews will be conducted by Gareth Thomas (Business Development Director, Brown & Newirth). Candidates may be asked to complete an online personality appraisal.
- Second stage company interviews will be conducted by Gareth Thomas (Business Development Director, Brown & Newirth) and another member of the Brown & Newirth senior management team.
The successful candidate will be expected to provide both personal and employment references. All candidates will need to provide valid proof of eligibility to work in the UK. Any questions should be directed to the retained search partner:
Joe Onions, Executive Search Resourcer
T: 01244 310145
E: joe.onions@sherringtonassociates.co.uk
